Nearly 1 in 2 people who visit your website will look at only one page before leaving, according to the 2021 Digital Experience Benchmark report from Contentsquare, an analytics platform. Making the split-second decision to bounce from one website to another is easy — figuring out how to keep consumers’ attention isn’t so simple.

To generate a positive first impression and make your small-business website more customer-friendly, consider these seven tips.

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